Bradley Rhine was quoted in the New York Times article:  "Headquarters at Home And Proud to Be There"

Headquarters at Home and Proud to Be There

 .. [View Full Article]

By MARCI ALBOHER

Published: September 27, 2007

LYNNE KILLEY followed the advice books when she opened a spa and started producing a line of natural skin care products out of her home in Pagosa Springs,  Colo.: she tried to make her one-woman operation look bigger.

“I referred to the company in the third person,” she said. “I made a logo, Stella,  and sometimes billed things out under Stella’s name.” Then, last summer, Ms. Killey’s publicist organized a trip to New York so she could meet with magazine editors. In describing her business, Queen Bee Skin Care, Ms. Killey revealed that she made her products in her own kitchen. Even as she spoke, she said, she realized that perhaps her home-based model was a selling point and not something to hide.

“Here I was sitting in front of people that I needed to impress, and they just loved that I was making the stuff in my kitchen,” she said. Right about then, she rethought her strategy.

With about 50 percent of businesses in the United States based out of the home, this kind of transparency is likely to become more common. “Place honestly doesn’t matter anymore,” said Maggie Jackson, author of “What’s Happening to Home” (Sorin Books 2002).

 .. [View Full Article]